To be successful in the B2B space, it’s going to take more than a cursory understanding of how to build a website. And, you’re going to need a deeper understanding of how, when, and why companies are successful in this space. Running an effective B2B ecommerce business takes strategy, a variety of resources, and a steady finger on the pulse of evolving technology. When selling to consumers, some liberties can be taken to enhance the customer experience— liberties that you don’t get to enjoy when it comes to selling in a B2B environment.